J. Angelo Racoma wrote an interesting post today onHow Important Is Brand When Launching A Web App?
Here’s a quick excerpt
A name that sticks. As I see it, brand is an essential aspect of business building. People are better able to remember something that they recognize easily. People are more likely to use a product with a cool sounding name. …
Read the rest of this great post here: How Important Is Brand When Launching A Web App?